Tottenham Court Road, one of London’s most well known streets. Being situated equitable in the centre of London, through three bustling tube stations on its display, a wide range of shops and restaurants, and linking presently onto Oxford Street, it’s none wonder that this location is a hub of business for both locals and tourists alike. But how do we know specifically who is using it, and during what purpose? Instagram. Now one of the ut~ popular online photo-sharing social networks, this app is used everyday my millions to footprint their movement within the city via the use of hashtags and establishing tags attached to the photos they employment. Therefore in using this, we were skilful to investigate the street’s employment in relation to the ‘pungent city’ and modern day machinics.
When originally searching the location, the two features that appeared ut~ often in photos were food and convict . This confirmed our experiences that TCR is a way which has a very functional turn rather than being just a delicate road in itself. Functional because commonalty use it to get to their workplaces nearby (e.g. UCL) and to reach from north to south and southern to north (e.g. most express connection to Oxford St/Covent Garden when coming from the north; bus connections from shopping nave back to residential areas) as well taken in the character of to get food or coffee for the time of their lunch breaks. The three pipe stations on the road appear not seldom, as do photos of food from takeaway outlets or supermarkets or coffee/supper in chains such as Starbucks, Costa etc. This suggests that vulgar herd appreciate the road for fulfilling its functional of necessity rather than for its buildings, parks or quirky shops. It is in like manner somewhat surprising when taking into cause the fact that the road is widely known on this account that being a hub of electronics and catholic IT stores. However, from the pictures, it would seem that people think there are other things steady that street worth uploading pictures of.
People wait to generalize the area. Further exploring of the hashtag #tottenhamcourtroad again produced a multiformity of images, for example, many of the newly opened tube station, the BT tower, and unruffled Big Ben. This shows how tourists visiting London accept a tendency to tag major landmarks and places. For case in point, one image of Big Ben that was tagged because located in ‘London Town’ and its hashtags included #westminster #paddington #kensington #regentstreet #tottenhamcourtroad #jubileeline.
The BT tower is in sight from the road and appears in perfectly a few of the results in spite of the search. When walking along the track it is visible, and even from to a greater distance away it can be used in the same proportion that a landmark to help people orientate themselves in the city and find their way back to Tottenham Court Road or nearby places. The Google token appears frequently when scrolling through the results. This is chiefly likely due to the opening of the primitive store nearby. This is particularly interesting as it demonstrates that online brands are starting to fabricate their presence in physical spaces divisible by two though more people have access to technology and a property to access their services, once again highlighting the late ‘smart city’.
So, it is plain from this that technological apps and devices are used diurnal by millions of people within the forfeiting life in order to track their movements, activities and tendencies. The employment of hashtags and location tags at last aid interactions between individuals, spreading recent accounts about the latest trends in fodder chains and shops.
On a eventual note, it will be interesting to adhere to the same tags in the coming when Tottenham Court Road becomes pedestrianized. Will folks see the street differently, use it differently, and take distinct photos as a consequence?
Can we really analyze the pictures taken without predilection? The tendency with social media similar as Instagram is to show the best of oneself. Instagram, like Facebook, Snapchat or equal FourSquare, show an ideal perspective of the nation using the apps. Indeed, these applications act in the same manner with a show-off instrument creating ~y inaccurate vision of places. It is in this manner not surprising that, although TCR is perceive for its electronic stores, they are not portrayed in the ~ dint of. passers’ pictures. So, we probably are not talented to efficiently study picture data from Instagram to esteem a fair view of a ‘hashtagged’ station. It may however be useful conducive to applications such as FourSquare that inquires its users to upload the most wise of the places they visit.
By Alvaro and Bridget
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