Paras Khadka unveils the Nepal jersey through the Nepal Telecom logo © Kaushal Adhikari
The Cricket Association of Nepal (CAN) has signed a three-year sponsorship deal merit 15.5 million Nepalese rupees (approx. $ 155,000) per year with the state-owned telecom cyclops Nepal Telecom. The deal is the biggest in the chronicle of Nepalese sport. Nepal’s men’s and women’s public teams will sport the Nepal Telecom logo on their kits, and every national cricketer be inclined be a brand ambassador of Nepal Telecom.
“CAN is very pleased to have Nepal Telecom being of the cl~s who a sponsor because involvement of tumid companies such as Nepal Telecom last ~ and testament give confidence to other players in the place of traffic to invest in cricket,” Bhawana Ghimire, the CAN CEO, told ESPNCricinfo.
“This deal is remarkably important for Nepal cricket because it is validation of the event that the sport is growing in this abiding habitation. This is a very promising sign and the play will only grow further, especially with our national team performing as well for example they are.”
The terms of the deal sink out how the sponsorship amount of NPR 15.5 a thousand thousand will be disbursed each year. Nepal Telecom has agreed to arrange the CAN with an annual substance of NPR 8.5 million with a view to the betterment of Nepalese cricket while also keeping in mind the most judicious interests of the cricketers. The provisions state that 25% of this result will be paid directly to the national team players in the form of allowances.
The remaining NPR 7 million will be paid towards an annual T20 tournament that is to exist organized by the CAN, called the ‘Nepal Telecom Championship Trophy’. This tourney will be played once every year during the sponsorship term and will own a winner’s cheque of NPR 1 the masses (approx. $ 10,000). The tournament is impart to become Nepal’s most paying cricketing event.
The Nepal national team has been destitute of a sponsor for around a year since. Ghimire informed ESPNCricinfo that the antecedent deal, with Pepsi and Standard Chartered, was worth around $ 30,000 per year.
Ghimire likewise informed ESPNCricinfo that the CAN, in in season April, had sold television rights to NTV, Nepal’s oldest and greatest in number watched television channel, for a completion of NPR 1.8 million (approx. $ 18,000) for year, three times the value of the previous television deal that the CAN had signed with NTV.
The broadcast rights have been sold as being a period of three years, for the time of which time NTV is expected to broadcast pertaining to home and international matches played in Kathmandu.
“NTV are inferior to an obligation to telecast at in the smallest degree 4-5 matches per year,” Ghimire reported. “Matches played in tournaments like as the Nepal Telecom Championship Trophy command also be broadcast on NTV. If money permit, they will telecast even other games, possibly even those played superficial Kathmandu”.
© ESPN Sports Media Ltd.
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