I’m not the biggest cool of Tom ‘The Dude Designs’ Hodge‘s act on posters – the bubbly, neon ’80s pack has always felt far too notable to me. He’s basically the contrast to Drew Struzan. Struzan’s be is clean, uncluttered, and offers up suitable enough to stir your interest, since I’ve always felt that Hodge’s aptness tries to fit the entire contrive to the movie within a individual-sheet’s 27×40 dimensions.
That before-mentioned: the work from which Hodge draws his supernatural influence shows that the artist has deep taste. His new book for Schiffer Publishing, VHS Video Cover Art, is a valuable trove of astounding and astonishing VHS embrace art from the ’80s and at daybreak ’90s. These painted covers are which drew so many of us into the unknown sections of the video store for example kids. As so many documentarians be obliged pointed out, VHS covers needed event to make them stand out, and those covers were a dawn way of maximizing their appeal ~ward the video store shelf.
What makes this part interesting is that it’s a hoard of VHS art from UK releases, object that while some of the titles main be familiar to Americans, the covers are totally distinct. There’s a lot of operate by the likes of Graham Humphreys, whose act is bonkers in terms of characteristic and detail, and only stands to be the stick by which all of the other skill is measured.
Given that so divers of these VHS cassettes had artwork through bad perspective, strange homages to movies to what one. they weren’t at all akin, and just perplexing choices overall (instead of instance, I cannot believe that in such a manner many sex comedies featured nudity on the covers), this is the terminate of book over which you have power to repeatedly pore.
Given that these aren’t exactly the covers, but the entire VHS box, in addition to admiring the art, you be possible to admire the way some copywriter sums up a pellicle in just a short paragraph. Some are dead in successi~ the money, while others are fully-and-out lies – a exercise many of us learned the vehemently way. It’s great that quite this text is included, because not so, you’d just be staring at images with little to no context for them, laterally from Justin Ishmael’s introduction and Hodge’s fissure reminisces.
A big hand must set out to Hodge for the way in what one. the book is organized. While the titles are arranged alphabetically, it’s vouchsafed so under a series of categories, making VHS Video Cover Art the coffee repast equivalent of a trip back in time. You be missed to wander the horror section? Let’s try and choose between The Evil Dead and Annihilator.
Also, you fright to notice certain trends. There are totally a few images which look every awful lot like other films. I know that Enforcer II isn’t of the same nature to Cobra at all – nor does the eminent person look anything like Sly Stallone – unless damned if you wouldn’t consider rented the film if you liked Cobra. Similar things occur while you have facing pages showing the course trajectory of stars. Linda Blair in as well-as; not only-but also; not only-but; not alone-but Savage Streets and Savage Island? Obviously, she’s fix a trend.
In the end, this is a awful collection, showcasing these VHS boxes even-handed as one would have found them in the UK video shops during their heyday. For the connoisseur, there’s a lot into which you can delve, recollecting athwart your youth. For the novice, in that place are quite a few films of which you’ve likely never heard, and a determinate starting point for obscurities over what one. to obsess and search.
Samples of more of VHS Video Cover Art‘s images, including the Black Roses woods pictured about, can be found at the book’s website.
You can also read an excellently in-penetration interview with Graham Humphreys over at Film On Paper, which goes into great detail about his video shelter art, as well as the rest of his course of life.
VHS Video Cover Art isn’t lacking until May 28, but you be able to pre-order it from Amazon ~ means of clicking here.
Tags: Graham Humphreys, Schiffer Publishing, The Dude Abides, Tom Hodges, V/H/S
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