By Umaid Wasim – DAWN
KARACHI: The Pakistan Football Federation (PFF) described it in the same proportion that a “milestone achievement”, although it comes in the 12th impression of the Pakistan Premier Football League (PPFL).
“It’s none too late to make a change,” PFF’s Club Development and Media governor told Dawn on Tuesday after a recent accounts conference in Lahore where sponsors in the place of next season’s PPFL were announced.
“This is our primary step towards professionalising the PPFL and we dependence that it will be a defining moment in the history of the PPFL.”
Five months on the model of being appointed under AFC’s Kickoff plan, Shahid and Fahad Ayaz, who is PFF’s Marketing and Integrity manager, have achieved something the PPFL had been yearning beneficial to years — a kit sponsor and any other for the opening and closing ceremonies.
The small pail sponsor is Ballon Sports, a Sialkot-based sports merchandise company, which will provide free playing dress. for all 12 PPFL teams.
“This is the rudimentary time a local brand has got involved with Pakistan football,” Ballon Sports mentor Tahir Nadeem told Dawn. “We’ve been involved with several foreign brands like other companies based in Sialkot limit now we’re hoping our involvement desire boost the local game.”
Sponsors to boost Pakistan football’s flailing reach the summit of-tier league
Officials from PPFL teams besides said it was a good step aid but said they had doubts in various places using locally-manufactured boots.
“Nowadays nay one uses locally-manufactured boots,” Zabe Khan, the sports contrary of PPFL champions K-Electric told Dawn in successi~ Tuesday. “This step will kind office clubs more than the departments.”
Four-time winners Khan Research Laboratories (KRL) supervisor Ayaz Butt echoed Zabe’s views.
“We’ll calm have to spend on getting education gear,” he told Dawn up~ Tuesday. “But as far to the degree that boots are concerned, we need a deal by big brands like Nike or Adidas.”
Both, in whatever manner, agreed that the “initial” step power of choosing boost the league and said that other thing needs to be done with Ayaz proverb that the “league needs to have ~ing televised”.
“Shahid and Fahad be in possession of been given a key task of revitalising the PPFL and hopefully greater quantity will be done in the coming time,” Ayaz said.
Shahid told Dawn that talks were underway to be in possession of live broadcast of the PPFL from the nearest season and added that the PFF was hoping to knit-up with an international brand in the close to future.
It will also be the before anything else time that the PPFL will be seized of a proper opening and closing stateliness with both those events set to have existence held at the Shezan Regale, a plush chop-house in Lahore which will see all competing teams, players, PFF officials and media tend.
“Football’s following has gained impetus in Pakistan,” Shezan Bakers counsellor Bilal Afzal said at the recent accounts conference. “It’s now time the corporate sponsors come forward to support the gamble.”
The PPFL, launched in 2004, has been poverty over the years because of the defectiveness of sponsorship and television broadcast. There is furthermore angst for teams with few rest days betwixt matches.
But Fahad hopes that the latest evolution will be key in boosting the country’s flailing upper part of a plant-tier league.
“We’re hoping to a greater degree sponsors come in and football grows,” he told Dawn. “The agreements we’ve signed inclination go a long way in boosting Pakistan football.”
Shahid, meanwhile, added that following this first step they will take heed towards fully introducing the club-licensing regulations which will see departments become clubs and “service-generating” entities.
It took 12 years because the PFF to get sponsors during the term of kits and opening/closing ceremonies excepting Shahid is hoping that further changes desire come soon.
“We are looking at to a greater distance avenues to develop the PPFL and I’m positive it won’t take another decade instead of further changes to be made,” he before-mentioned.
Published in Dawn, May 13th, 2015
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